CMN were integral in helping us launch our first Open House mentoring programme for Soho Impact in London.

Through mentor training for Soho House members and CMN’s connections to young creatives in the city, we were able to forge lasting partnerships that we hope will continue to grow networks and make the creative industries more representative of class, gender and ethnicity.
— — PETER CHIPCHASE, CHIEF COMMUNICATIONS & STRATEGY OFFICER, SOHO HOUSE GROUP

THE BRIEF

Wieden + Kennedy have an internship programme designed to support diverse talent to develop creative portfolios. They wanted to include a structured programme of mentoring as part of the support package.

 

THE IMPACT

YOUNG PEOPLE BUILT CONNECTIONS FROM THE HOUSE COMMUNITIES THAT PROPELLED THEM INTO AMAZING OPPORTUNITIES!

 
 

96%

of mentors feel more confident to nurture diverse talent and create an inclusive culture.

89%

of mentors agree that CMN helped them build more confidence in their own skills and knowledge.

92%

of mentors feel more confident.

 
The skills you learn around mentoring and coaching are completely transferable and feel just as relevant supporting young people in the workplace.
— KAT THOMAS, GLOBAL EXEC CREATIVE DIRECTOR, ONE GREEN BEAN

THE PROCESS

 
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CONSULTATION

We met with The Kennedy’s team to learn about the existing programme and why they wanted their people to mentor, and wht support young people needed.

TIMELINE

Over 10 weeks, we designed and delivered a bespoke programme of training for mentors and mentees. At the end of it, Kennedys participants were able to set and work towards clear goals with their mentors.

 

THE PROGRAMME

 
 

The Kennedys is a year long programme designed to help young people looking to get into creative advertising to build a portfolio of work and learn new skills, and to help the agency’s best people develop their mentoring skills.

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The training sessions have given is fresh ideas. The coaching vs mentoring workshop was particularly useful as many of us had thought about solely using our experience to help. It did encourage me to help my mentee find her own answers rather than feeling like I needed to have all of the solutions.

It was lovely being on the journey with someone who has just entered the workforce and seeing the obstacles through her eyes. I felt a sense of pride when my mentee conquered some issues at work ie around presenting, engaging with colleagues and then when she found momentum around larger personal goals.
— Karen Tso, Europe Anchor, CNBC
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Kieran Lewis

Grime artist Kieran worked with Jamal Edwards, learning about the business side of the music industry.

Jamal helped Kieran film a music video for his track, Practice, and release it on SBTV!

You can watch it HERE.

 
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