Wieden + Kennedy have an internship programme designed to support diverse talent to develop creative portfolios. They wanted to include a structured programme of mentoring as part of the support package.
YOUNG PEOPLE BUILT CONNECTIONS FROM THE HOUSE COMMUNITIES THAT PROPELLED THEM INTO AMAZING OPPORTUNITIES!
of mentors feel more confident to nurture diverse talent and create an inclusive culture.
of mentors agree that CMN helped them build more confidence in their own skills and knowledge.
of mentors feel more confident.
We met with The Kennedy’s team to learn about the existing programme and why they wanted their people to mentor, and wht support young people needed.
Over 10 weeks, we designed and delivered a bespoke programme of training for mentors and mentees. At the end of it, Kennedys participants were able to set and work towards clear goals with their mentors.
The Kennedys is a year long programme designed to help young people looking to get into creative advertising to build a portfolio of work and learn new skills, and to help the agency’s best people develop their mentoring skills.
Grime artist Kieran worked with Jamal Edwards, learning about the business side of the music industry.
Jamal helped Kieran film a music video for his track, Practice, and release it on SBTV!
You can watch it HERE.