We partnered with We Are Social to launch creative placement scheme -We Are Upstarts. Read about the CMN'ers that won a place!

Written by

Isabel Farchy

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August 16, 2018

Work placements have long been a way for young people to get a foot in the door. They are easy CV wins, showing enthusiasm for the ad industry, and at times, a willingness to put some unpaid hours in for the sake of experience. But these placements are more often than not a result of calling in a favour from a relative, or agency heads taking a friend or client's son or daughter into the office.

In fact, recent research from The Youth Select Committee found that seven in 10 people use family connections to get jobs. As Jim Coleman, UK Chief Executive at We Are Social says,

"While this might be great for building client relationships it does very little for improving diversity in advertising. Those most likely to get a CV boost are those who are already connected. What better way to populate an industry with people who look and think the same, than source them directly from friends and family?"

Which is why in partnership with us, We Are Social have launched We Are Upstarts is a new six week creative placement scheme, aimed at finding the most exciting, diverse freethinkers in the UK. Three successful candidates will battle it out for a permanent role at We Are Social, or a year long mentorship by our trained mentors.

 

During the placement, the candidates will get a chance to create some kick-ass work with the creative, editorial and design teams, as well as a pitch an idea to Facebook, at Facebook. They’ll also have dedicated mentors and teams guiding them through the process.

The brief to applicants was this: 

1. PICK A BRAND FROM WE ARE SOCIAL'S CLIENT LIST

2. COME UP WITH A NEW SHOW THAT WORKS FOR YOUR CHOSEN BRAND

3. YOU HAVE 60 SECONDS OR LESS TO PITCH IT TO US IN A VIDEO

After hundreds of brilliant ideas, and a long process of interviewing, TWO - YES TWO ! - amazing young people from our network have finally been selected.

Althea Halloway, from City of London Academy in Southwark, CMN Ambassador and one of those selected
Gabriel Bernard, from Sir George Monoux College in Walthamstow. The other CMN Upstarter

Check out Althea and Gabriel on Instagram.

A culture of unpaid work experience and a lack of awareness around the roles available in the creative industries remain two of the biggest barriers to tackling adland’s diversity problem. The Upstarts placement scheme is a step towards creating a fairer system that is based less on nepotism and more on uncovering genuine talent.

We're proud to be creating that change. It's proof that when young people from diverse backgrounds know about the opportunities out there in the creative industries, they can reach their potential.

Creative Mentor Network aims to help creative businesses access diverse school-leaver talent. To learn about how we can help you, email isabel@creativementornetwork.org

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