Using our unique access to London schools, CMN is to enable students to experience working with one of the worlds leading advertising agencies to prepare them to pursue their own path in the creative industries.
Miriam Sorrentino, Senior Lecturer in Design & Visual Communications from the University of Greenwich was hired to design this programme. Miriam was hired to look into the issue of diversity in creative departments and developed the Carbon programme as part of the solution, which is currently running throughout 2019. CMN has enabled the links to schools and run mentor training through developing a plan to give M & C Saatchi the tools to take action to improve diversity in the agency, by setting up an internship programme.
M& C Saatchi Carbon is building relationships with young people who are creative in their own way, who can bring their fascination with a particular medium - film, spoken word, coding - to their creative work.