We wanted to launch a Creative Academy that focused solely on female and female identifying young talent. A critical part of that ambition was to engage 16 year olds that have not yet made a final decision as to what they will do once they have completed their A Levels/BTEC’s.

Engaging with this audience would have been an incredibly difficult, drawn out and, potentially, unachievable task had it not been for CMN.
— Justin Tindall, group chief creative officer, m&c Saatchi

THE BRIEF

Using our unique access to London schools, CMN is to enable students to experience working with one of the worlds leading advertising agencies to prepare them to pursue their own path in the creative industries.

 

 
Their access to (and relationships with) Greater London schools is extraordinary, and their work with us to create a bespoke mentor training programme was pivotal in helping to turn our ambition into a reality.
— Justin Tindall, group chief creative officer, m&c Saatchi

THE PROCESS

 
CMN-White_City_House-15.11.18-Web-Ben_Bentley-2210 (2).jpg

CONSULTATION

Miriam Sorrentino, Senior Lecturer in Design & Visual Communications from the University of Greenwich was brought in as a consultant to look into the issue of diversity in creative departments and developed the Carbon programme as part of the solution, which is currently running throughout 2019. CMN has enabled the links to schools and run mentor training through developing a plan to give M & C Saatchi the tools to take action to improve diversity in the agency, by setting up an internship programme.

TIMELINE

This year-long programme includes mentor and intern training, school/college visits for workshops and portfolio sessions.

 

THE PROGRAMME

 
 
mc.png

M& C Saatchi Carbon is building relationships with young people who are creative in their own way, who can bring their fascination with a particular medium - film, spoken word, coding - to their creative work.

 
 
Asset 9@3x.png
 
Engaging with this audience would have been an incredibly difficult, drawn out and, potentially, unachievable task had it not been for CMN.
— Justin Tindall, Group Chief Creative Officer, M&C Saatchi